Dec 01, 2023

Company Overview: Welcome to Muddy Robot Games—a sanctuary where creativity and innovation interlace to craft immersive gaming experiences. Our indie studio is a haven for those eager to unearth wonder through play, crafting narratives that connect players to the whimsy of the past and the promise of tomorrow. We are a fully remote team, thriving on a culture that’s positive, diverse, and open to all who share our vision of rediscovering the thrill of exploration and imagination.

Role Summary: As the Marketing Director at Muddy Robot Games, your strategic vision will drive the promotion and visibility of our games. You will lead marketing efforts, from branding to digital campaigns, social media, community development, customer acquisition, and forging the path to market our games to a global audience.

Educational Qualifications:

  • Bachelor’s or Master’s degree in Marketing, Business, or a related field is preferred. Equivalent practical experience in user acquisition and digital marketing strategies will also be considered.

Experience Requirements:

  • A minimum of 6 years of experience in marketing with a focus on user acquisition, specifically within the mobile gaming or entertainment industry.
  • For candidates from outside the gaming industry, at least 8 years of experience in a marketing role with a proven record of user growth and acquisition.
  • A deep understanding of the mobile gaming market and current trends in user acquisition.
  • Strong analytical skills to measure and optimize the effectiveness of user acquisition strategies.
  • Strong leadership skills with the ability to inspire and manage a results-driven marketing team.

Additional Skills and Knowledge:

  • Demonstrated success in user acquisition through various channels including but not limited to paid advertising, social media campaigns, influencer partnerships, and app store optimization (ASO).
  • Expertise in digital marketing techniques such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), data analysis, A/B testing, and conversion rate optimization (CRO).
  • Proficiency with analytics and attribution platforms such as Google Analytics, Adjust, or similar tools to track acquisition efforts and user engagement.
  • Experience in managing marketing budgets efficiently, with a focus on cost-per-acquisition (CPA) and return on investment (ROI).
  • A growth-focused mindset with the creativity to identify new channels and strategies for user acquisition.
  • An analytical approach to decision-making, relying on data-driven insights to guide marketing strategies.

Personal Attributes:

  • Adaptable and Agile: Possesses the flexibility to adapt to new challenges and the agility to shift focus or priorities in a fast-paced and dynamic startup environment.
  • Innovative and Proactive: Shows initiative in problem-solving, always looking for creative solutions and improvements, and is not afraid to suggest new ideas that could benefit the projects or the company.
  • Team-Oriented: Demonstrates strong collaboration skills, understanding that teamwork is crucial to success, and is willing to lend a hand to colleagues or seek help when needed.
  • Open Communication: Practices clear and open communication, can articulate thoughts and ideas effectively, and is receptive to feedback and constructive criticism.
  • Passionate and Driven: Exhibits a strong passion for gaming and a drive to contribute to the creation of memorable gaming experiences, motivated by a shared vision of excellence.

Work Environment: We are currently a fully remote studio. We are calling for individuals across the United States who are ready to join our narrative from 9-5 PM based on their local time zone, Monday through Friday. We are unable to bring on international candidates at this time.

Compensation: Muddy Robot Games invites you to contribute your skills and expertise as a contractor. Instead of a traditional salary, you will receive equity shares in the company, signifying your role as a stakeholder. The initial value of your equity is based on a fair market valuation, corresponding to the agreed-upon worth of your input. 

Our equity compensation model is structured to proportionately reward your contributions. As the company progresses, it’s important to understand that the value of your equity may vary with market conditions and company performance. It is essential for prospective contractors to consult with a professional regarding the legal and tax implications of equity compensation.

How to Apply: Embark on a journey with Muddy Robot Games by applying through our website at Share with us how your unique abilities can contribute to our mission of bringing wonder to life. 

Job Category: Leadership
Job Type: Full Time
Job Location: Remote

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You must be located in the United States for this role.


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